Individuals and Groups

Content tailored to purpose-driven individuals and groups building collective understanding and impactful sensemaking 

Individuals and Groups Dominique Jaurola Individuals and Groups Dominique Jaurola

4 steps to generate change and its impact

This article presents a four-step framework for understanding and managing change, whether self-initiated or externally imposed. The piece acknowledges that change can have both positive effects (improved motivation, creativity) and negative impacts (stress, anxiety) on wellbeing. The four steps include: understanding your current situation by mapping out the status quo, catalysts, and stakeholders; identifying the end goal and variables that could impact progress; designing a path from current position to desired outcome while considering knock-on effects and consulting stakeholders; and implementing the change while monitoring other system components for unintended consequences. The article emphasizes the importance of understanding change as part of a larger system with interconnected components, suggesting that this systems thinking approach enables better assessment of impact and adjustment of strategies for optimal outcomes.

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Understanding Hub Dominique Jaurola Understanding Hub Dominique Jaurola

What is a humanity explorer? This is their DNA

This article defines "humanity explorers" as individuals from diverse backgrounds who share a curiosity about human behavior and societal systems. The piece describes three key characteristics: they come from various professional and personal contexts (designers, marketers, strategists, or simply curious individuals), with estimates citing 1 billion knowledge workers and up to 50% of adults in high-income societies as "cultural creatives"; they possess empathy and insight, leading to broader worldviews and creative problem-solving abilities; and they reject simplistic black-and-white thinking, instead seeking nuance and multiple perspectives to build comprehensive understanding. The article claims these individuals tend to make more sustainable decisions by considering various viewpoints and seeing themselves as part of larger systems rather than focusing solely on individual concerns. The piece positions humanity explorers as naturally inclined toward collective thinking and human-aware decision-making approaches.

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Understanding Hub Dominique Jaurola Understanding Hub Dominique Jaurola

Diverse perspectives build multidimensional understanding

This article presents Hunome's approach to building multidimensional understanding of human-related themes through collective perspectives. The piece argues that everyone is qualified to contribute to understanding humanity since all people have lived human experiences, whether simple daily activities or complex expertise in fields like anthropology or social psychology. Using recreational space use as an example, it describes how different stakeholders (designers, town planners, community fitness group members) can contribute varied perspectives that collectively build comprehensive understanding of topics. The article outlines three levels of understanding: individual (connecting personal thoughts with broader perspectives), shared (developing collective insights about human experiences), and impact-oriented (using multidimensional understanding to make more human-aware decisions in personal choices and product/service design). The piece positions this collective sensemaking approach as a way to improve perceptions and decision-making by making comprehensive human understanding accessible to everyone.

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Businesses and Organizations Mika Raulas Businesses and Organizations Mika Raulas

The negative impact of social media on society

This article critiques major social media platforms following high-profile incidents like the Trump bans and WhatsApp privacy policy changes, arguing that these events revealed public unease about platforms' societal influence. The piece attributes social problems to the advertising-driven business model that creates detailed user profiles for targeted marketing, which the author claims has produced "deep polarization" as an unintended consequence. The article describes how algorithms serve advertisers rather than users, contributing to a "you're either with us or against us" mentality that the author argues has eroded discourse, empathy, and understanding. The piece suggests that society has reached a "crunch moment" requiring platforms that prioritize collective understanding over individual pontification, claiming this shift would actually benefit businesses seeking to understand customers as human beings rather than just demographic data points. It frames this as an opportunity to redirect society away from division toward comprehensive understanding.

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Individuals and Organizations Mika Raulas Individuals and Organizations Mika Raulas

Hunome is set to revolutionize our understanding of humanity

This article announces the launch of Hunome as a collective insights platform designed to help humanity understand itself through connected member perspectives on human-related themes. CEO and Founder Dominique Jaurola explains that the platform addresses the challenge of gathering scattered, siloed information about human behavior and experiences, which often leads to incomplete or simplistic understanding. The platform allows members to explore different perspectives on various themes while contributing their own viewpoints and connecting with others' insights. Jaurola describes Hunome's goal as creating comprehensive understanding of human nature—past, present, and future—through what the platform calls collective sensemaking, positioning it as a tool for complex problem-solving and decision-making that improves as more perspectives are added to the community.

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