Individuals and Groups
Content tailored to purpose-driven individuals and groups building collective understanding and impactful sensemaking
Why Social Networks are failing Cultural Creatives in their need for a better way to make sense with purpose
This article critiques traditional social media platforms for prioritizing superficial engagement over meaningful discourse, particularly frustrating "Cultural Creatives"—individuals focused on addressing complex global challenges like climate change and social justice. The piece argues that current platforms create echo chambers, reward sensationalism over constructive debate, and reduce complex problems to oversimplified soundbites through their "one-to-many" model and algorithm-driven feeds. It identifies growing demand for "prosocial media" alternatives that emphasize collective sensemaking, systems thinking, and context-rich discussions rather than individual popularity metrics. The article contrasts traditional social networks' focus on likes, shares, and brief comments with the need for platforms that support in-depth analysis, multidimensional understanding, and collaborative knowledge-building to tackle "wicked problems" requiring nuanced, interconnected thinking.