This article recounts the founder's personal journey from growing up in dual cultures to creating Hunome, describing how experiences at Nokia in the 1990s shaped his understanding of human-centered research limitations. The piece details his work on Nokia's Future Watch team, traveling to over 30 countries to understand how cultural and economic factors influenced mobile phone usage, citing examples like designing for bike-riding customers in Chinese cities and creating "stealth" communication concepts for safety concerns in Colombia. The founder contrasts this early human-centered approach with what he sees as businesses still viewing people primarily as consumers rather than understanding their complete everyday lives. The article traces his growing awareness of internet polarization and information fragmentation over the years, arguing that despite abundant online information, it remains scattered, siloed, and expensive to synthesize meaningfully, leading to the same simplistic understanding he encountered in 1990s market research.

This article outlines five core principles behind Hunome's platform design and business model. The piece emphasizes that building understanding will always be free for members, supporting the belief that all humanity should contribute to collective understanding. It rejects the social media advertising model, promising an ad-free environment where user data isn't sold to advertisers. The platform requires a registration process with a "Why Hunome?" question to build what they call a quality community of "humanity explorers." The article describes their content creation system starting with "Sparks"—thoughts, ideas, or experiences that users can develop and connect in structured or creative ways. Finally, it explains their approach to content discovery, avoiding algorithm-driven "best fit" results in favor of multiple starting points that allow users to make their own discoveries and forge individual paths to understanding rather than following predetermined recommendation patterns.