This article recounts the founder's personal journey from growing up in dual cultures to creating Hunome, describing how experiences at Nokia in the 1990s shaped his understanding of human-centered research limitations. The piece details his work on Nokia's Future Watch team, traveling to over 30 countries to understand how cultural and economic factors influenced mobile phone usage, citing examples like designing for bike-riding customers in Chinese cities and creating "stealth" communication concepts for safety concerns in Colombia. The founder contrasts this early human-centered approach with what he sees as businesses still viewing people primarily as consumers rather than understanding their complete everyday lives. The article traces his growing awareness of internet polarization and information fragmentation over the years, arguing that despite abundant online information, it remains scattered, siloed, and expensive to synthesize meaningfully, leading to the same simplistic understanding he encountered in 1990s market research.

This article describes Hunome's participation at MozFest 2022, where participants collaboratively built understanding around misinformation as a critical issue. The piece frames misinformation as a problem requiring multidimensional perspectives to address effectively, arguing that current online environments make it difficult to achieve shared understanding due to polarized "us and them" thinking. The article suggests that exposure to one-sided narratives over time can lead people to accept false information, potentially contributing to harmful outcomes when people lack the context to recognize misinformation. The piece positions Hunome's approach as fostering multidisciplinary sensemaking that makes one-sided worldviews more difficult to maintain, claiming this helps develop what they call "perceptiveness muscle." The article concludes by suggesting that human ingenuity creates valuable connections and that their platform facilitates "assisted serendipity" as a driver for creativity and innovation in understanding complex issues like misinformation.