This article identifies societal polarization as a "wicked problem"—complex social issues that are difficult to solve due to incomplete knowledge, numerous stakeholders, and interconnected nature with other problems. The author argues that social media's advertising model has deepened societal divisions, creating echo chambers where different viewpoints become sources of hostility rather than understanding. Drawing on design theorist Richard Buchanan's work, the piece suggests that wicked problems like polarization, climate change, and inequality require systems thinking combined with collaborative, iterative approaches that understand both big picture and contextual details.