Writer Tim McVicar explores the power of collective sensemaking in innovation and strategy. Discover how integrating diverse perspectives helps organizations navigate rapid societal and technological changes, avoiding common pitfalls of superficial innovation for more meaningful, resilient outcomes.

This article reports on WebSummit's focus on human-centricity in business, featuring quotes from executives at major companies like IKEA, Microsoft, and Lush who emphasized putting humanity at the center of their operations. The piece highlights how leaders discussed moving beyond traditional sustainability goals toward actively improving human conditions, shifting from "know-it-all" to "learn-it-all" cultures, and understanding stakeholders as people rather than just data points. The article includes commentary from Sir Ridley Scott about the urgent need for intervention in humanity's crisis state and digital technologies' role in addressing sustainability goals. The piece frames human-centricity as a movement that enables companies to understand real problems people face and offer solutions with broader social impact beyond traditional sales funnel approaches.