This article discusses applying human-centered design principles to help businesses build resilience during and after the COVID-19 pandemic. It outlines four core principles: understanding the fundamental problem rather than just symptoms (using the example of remote work solutions that address broader business continuity rather than just providing laptops), focusing on all impacted people by understanding their needs and involving them in solution development, considering entire systems rather than isolated components (illustrated by chatbot implementation that might solve wait times but create misdirected queries), and iterating quickly through prototyping and testing. The piece references examples like Zoom's rapid scaling and Airbnb's pivot to homestays, emphasizing that companies following human-centered approaches during uncertain times should shift perspective from what's right for the company to what's right for the people surrounding it.